Company: Alaska USA Federal Credit Union
Posted on: January 11, 2022
Overview:Reports To: Marketing Manager
Primary Functions: The Marketing Officer is responsible for
planning, developing and project managing marketing campaigns and
initiatives for Alaska USA and its family of businesses with the
goal of increasing market share and providing positive member
Duties and Responsibilities:
Acts as a Brand steward and supports the governance of Alaska USA's
overarching Brand strategy.
- Acts as lead point of contact and subject matter expert for the
products and services across Alaska USA and business lines.
- Produces marketing campaigns and programs that align with
business line goals and objectives; plans and coordinates marketing
campaign activities, including but not limited to direct marketing,
sales materials, advertising, digital media, branch merchandising,
events, social media, and public relations.
- Maintains a thorough working knowledge of marketing and
advertising compliance requirements for the credit union and
individual business lines.
- Collaborates with Marketing team to develop persona-based,
value alignment messaging utilizing the Brand Guidelines and
Content Playbook as a guide.
- Works closely with the credit union's member-facing channels
(branch, call center, agents and advisors); and supports their
business line objectives by delivering appropriate marketing
content and training.
- Engages regularly with the marketing team on marketing
activities, and ensures alignment across business lines in order to
deliver on brand consistency.
- Collaborates with the digital marketing team to conceptualize
programs and content that support Alaska USA's social media
presence to improve brand familiarity, engagement and
- Gathers campaign performance metrics and works with the digital
marketing team to optimize campaigns for better performance
- Performs regular analysis of competitive landscape and consumer
trends.Qualifications:Education: BA in Marketing, Advertising,
Business Administration, or related field.
Creditable Experience in Lieu of Education: Three years in similar
position demonstrating excellent writing, editing and project
Experience/Skills: Two years marketing experience. Strong written
and oral communication skills, strong strategic and organizational
skills, and the ability to work in a fast-paced, environment.
Collaborative spirit with creative spark that can contribute to the
ideation of campaigns and programs. Ability to effectively execute
on marketing concepts and initiatives, while managing project
priorities and timelines. Ability to engage and work with
stakeholders across multiple functional business lines. Passionate
about building and maintaining brand consistency. Proven track
record of serving in a client services marketing role. Highly
proficient with MacOS software including Microsoft Office and Adobe
Tenure: Not Applicable
Equal Opportunity Employer
Keywords: Alaska USA Federal Credit Union, Renton , Marketing Officer, Advertising , Renton, Washington
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