Marketing Officer

Company: Alaska USA Federal Credit Union
Location: Renton
Posted on: January 12, 2022

Job Description:

Overview: Reports To: Marketing Manager
Primary Functions: The Marketing Officer is responsible for planning, developing and project managing marketing campaigns and initiatives for Alaska USA and its family of businesses with the goal of increasing market share and providing positive member experiences.
Duties and Responsibilities:
Acts as a Brand steward and supports the governance of Alaska USA's overarching Brand strategy.
Acts as lead point of contact and subject matter expert for the products and services across Alaska USA and business lines.
Produces marketing campaigns and programs that align with business line goals and objectives; plans and coordinates marketing campaign activities, including but not limited to direct marketing, sales materials, advertising, digital media, branch merchandising, events, social media, and public relations.
Maintains a thorough working knowledge of marketing and advertising compliance requirements for the credit union and individual business lines.
Collaborates with Marketing team to develop persona-based, value alignment messaging utilizing the Brand Guidelines and Content Playbook as a guide.
Works closely with the credit union's member-facing channels (branch, call center, agents and advisors); and supports their business line objectives by delivering appropriate marketing content and training.
Engages regularly with the marketing team on marketing activities, and ensures alignment across business lines in order to deliver on brand consistency.
Collaborates with the digital marketing team to conceptualize programs and content that support Alaska USA's social media presence to improve brand familiarity, engagement and followership.
Gathers campaign performance metrics and works with the digital marketing team to optimize campaigns for better performance results.
Performs regular analysis of competitive landscape and consumer trends.
Qualifications: Education: BA in Marketing, Advertising, Business Administration, or related field.
Creditable Experience in Lieu of Education: Three years in similar position demonstrating excellent writing, editing and project management skills.
Experience/Skills: Two years marketing experience. Strong written and oral communication skills, strong strategic and organizational skills, and the ability to work in a fast-paced, environment. Collaborative spirit with creative spark that can contribute to the ideation of campaigns and programs. Ability to effectively execute on marketing concepts and initiatives, while managing project priorities and timelines. Ability to engage and work with stakeholders across multiple functional business lines. Passionate about building and maintaining brand consistency. Proven track record of serving in a client services marketing role. Highly proficient with MacOS software including Microsoft Office and Adobe Creative Suite.
Tenure: Not Applicable
Equal Opportunity Employer

Keywords: Alaska USA Federal Credit Union, Renton , Marketing Officer, Advertising , Renton, Washington